15 Years · In-House Experience · 4 Countries

Performance Marketing
That Earns Its
Keep — Every Month

Sanjay Katariya spent 15 years running $50,000+/month in paid media in-house — generating 10,000 leads/month at $5 CPL. That same rigour, now working exclusively for your business.

$5 Avg. CPL
10K+ Leads / Mo
$50K+ Ad Spend / Mo
15 Yrs In-House
Real Campaign Benchmarks
Monthly Ad Spend Managed $50,000+
Cost Per Lead (CPL) $5.00
Monthly Leads Generated 10,000+
Primary Markets USA · CA · UK · AU
Platforms Google · Meta · Bing · YT
Years of Experience 15 Years In-House
Google Ads
Meta & Facebook Ads
Microsoft Bing Ads
YouTube Ads
AI-Powered SEO
GEO Optimization
AEO · AI Overviews
Google Business Profile
Funnel & Landing Pages
Workflow Automation
Pay-Per-Call Marketing
Google Ads
Meta & Facebook Ads
Microsoft Bing Ads
YouTube Ads
AI-Powered SEO
GEO Optimization
AEO · AI Overviews
Google Business Profile
Funnel & Landing Pages
Workflow Automation
Pay-Per-Call Marketing
About Sanjay Katariya

I didn't learn
on client budgets.
Mine was bigger.

Most agencies learn performance marketing on your money. I spent 15 years learning on someone else's — managing $50,000+ per month in live ad spend inside in-house marketing teams for businesses in the USA, Canada, UK, and Australia.

That means when you hand me your campaigns, I've already made the expensive mistakes — and I know exactly how to avoid them. Computer repair, ISP, airline ticketing, real estate: I've worked the full cycle, built the systems, and owned the numbers.

Now I've stepped out on my own. Not to build a big agency with junior account managers — but to work directly with a small number of businesses as a true growth partner. You get 15 years of experience on every call, every campaign, every decision.

15 yrs managing $50K+/month in paid media — in-house accountability
Google Ads, Meta, Bing, YouTube — all four platforms, simultaneously
AI-first SEO: AIO, GEO, AEO, entity schema, structured content
15 years of US, Canadian, UK & Australian market behaviour
Full-stack: ads + SEO + funnels + automation + GBP. No outsourcing.
AnswersNation.com — domain owned for 8 years. Domain Authority built.
$5
Average Cost Per Lead — computer repair campaigns across USA & Canada
10,000+
Leads generated per month at peak campaign performance
$50K+
Monthly ad spend managed across Google, Meta, Bing & YouTube
4 Markets
USA · Canada · United Kingdom · Australia — 15 years of market fluency
15 Years
Continuous in-house performance marketing — no career gaps, no agency fluff
Services

Everything your
growth needs —
nothing you don't.

Every service is delivered personally by Sanjay. No junior account managers. No handoffs. No monthly reports that dress up inaction as strategy.

🎯
Google Ads
Search, Display, Local Services Ads, Performance Max. Campaign architecture built around CPL targets — not vanity metrics. Built on $50K/month real-world experience.
USACAUKAU
📘
Meta & Facebook Ads
Facebook and Instagram lead generation for local service businesses. Audience strategy, creative direction, conversion optimisation — from awareness to booked call.
LocalNationalLead Gen
🔵
Microsoft Bing Ads
The 15% of search volume your competitors leave on the table — at lower CPCs. Particularly effective for computer repair, home services, and B2B in USA, CA & UK.
Lower CPCB2B
▶️
YouTube Ads
In-stream and in-feed video campaigns for brand awareness and local reach. Scripting, targeting, and performance tracking all included.
AwarenessRetargeting
🤖
AI-Powered SEO
Built for 2025 and beyond. AI Overviews (AIO), Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), schema markup, entity-based content architecture.
AIOGEOAEO
🗺️
Google Business Profile
Full GBP setup, optimisation, review strategy, weekly posts, and local ranking improvement. The #1 free lead source most businesses leave completely untouched.
Local SEOMaps
Funnel & Landing Pages
High-converting, mobile-first landing pages built for paid traffic. A/B tested, speed-optimised, and designed with one goal: turn clicks into calls.
Pay-Per-CallLead Gen
🔄
Workflow Automation
Automate lead follow-up, CRM updates, reporting, and client communications. Stop doing manually what machines can handle instantly — and better.
ZapierMakeCRM
🌐
AI-Built Websites
Fast, SEO-ready, professionally designed websites built with AI tools. A single landing page to a full multi-page business site — built to rank and built to convert.
All MarketsSEO-Ready
Industries

Niches I know
from the inside.

Not case studies borrowed from an agency portfolio. Real campaigns, real budgets, real results — personally managed.

🖥️
Computer Repair Services
My deepest niche. $5 CPL, 10,000 leads/month across USA & Canada. I know the keywords, the seasonality, the competitor landscape, and the conversion triggers cold.
📡
Internet Service Providers
ISP lead generation across multiple markets. High competition, high CPC — managed with precision targeting and landing page optimisation to keep CPL in check.
✈️
Airline Ticketing
Airline and travel campaign management across USA, CA, UK & AU. High-volume, time-sensitive campaigns where speed and relevance are everything.
🏠
High-End Real Estate
Premium property lead generation. Long sales cycles, high-value conversions, and buyers who need nurturing — not just a form fill.
🔧
Home Services & Repair
Appliance repair, pest control, plumbing, HVAC — local service businesses with predictable seasonal demand and strong Google Ads intent signals.
🏪
Local Retail & Stores
Brick-and-mortar businesses that need foot traffic and online visibility. GBP optimisation, local SEO, and targeted paid ads working together.
Markets

Built for Western markets.
Priced for the world.

15 years running campaigns in the most competitive English-speaking markets. The same expertise — available to businesses everywhere.

🇺🇸
United States
Primary market
15 yr experience
🇨🇦
Canada
Primary market
15 yr experience
🇬🇧
United Kingdom
Primary market
15 yr experience
🇦🇺
Australia
Primary market
15 yr experience
🇮🇳
India
Based here
Emerging
🇵🇰
Pakistan
Active market
Emerging
🇦🇪
UAE & Middle East
Growing presence
Emerging
🌍
Rest of World
Enquire for availability
On Request
How It Works

From first call to
first lead — fast.

01
Free Strategy Call
We audit your current setup, understand your market, and map the fastest path to qualified leads. No pitch. No pressure. Honest advice — even if that means telling you what not to spend.
02
Custom Growth Plan
You receive a written plan specific to your business — channels, budget, expected CPL, and timeline. Based on 15 years of real benchmarks, not projections pulled from thin air.
03
Campaign Launch
Ads, landing pages, tracking, and automation — built and launched properly the first time. No month of "setup" with nothing to show. You see activity from week one.
04
Optimise & Scale
Weekly optimisation. Monthly reporting with real numbers — CPL, ROAS, conversion rate. We scale what works, cut what doesn't, and keep improving every single month.
Client Results

Results speak.
Clients confirm.

"
★★★★★
Sanjay reduced our cost per lead from $28 down to $6 in under 60 days. Our Google Ads were bleeding money before he took over. Now we have consistent, qualified leads every single week.
Mike T.
Computer Repair Shop Owner · Dallas, Texas
"
★★★★★
We were spending £3,000/month on Google Ads with almost nothing to show. Sanjay restructured everything — within 3 months we had 4x more leads at half the cost. Genuinely remarkable work.
Sarah K.
IT Services Business · Manchester, UK
"
★★★★★
The AI SEO work got us into Google's AI Overview for our main service keyword. We now get calls from people who never clicked an ad. That's the compounding power of his full-stack approach.
Ravi M.
Home Services Business · Toronto, Canada

7 client slots.
That's intentional.

To deliver in-house-grade attention to every campaign, I deliberately limit my roster. If you're reading this, a spot may still be open.

Check Availability →
No commitment required · Free 30-min strategy call · Response within 24 hours
Get In Touch

Ready to stop
guessing and start
growing?

Book a free 30-minute strategy call. You'll leave with at least one actionable insight — whether you hire me or not.

👤
Founder
Sanjay Katariya
🌐
Website
AnswersNation.com
📍
Based In
India · Serving USA, CA, UK, AU & Globally
⏱️
Response Time
Within 24 hours — guaranteed
🕐
Availability
IST · Flexible for US / UK / AU calls

Book Your Free Strategy Call

Tell me about your business and I'll come prepared with ideas — not a sales pitch.

No credit card. No commitment. Just clarity on what will actually work.