Terms & Conditions

Acceptance of These Terms

By booking an audit, accepting a roadmap or proposal, paying an invoice or otherwise instructing AnswersNation to begin work, you confirm that you have the authority to bind the business you represent to these Terms & Conditions.

If you do not agree with any part of these Terms, please do not proceed, and contact us so we can address your concerns directly.

Our Services

AnswersNation provides AI SEO services, including Answer Engine Optimisation (AEO), AI Overviews Optimisation (AIO) and Generative Engine Optimisation (GEO); local and hyperlocal SEO; programmatic SEO; authority building and parasite SEO (placements on third-party platforms); social media; and paid search accelerators including Google Ads, Microsoft Bing Ads, Meta Ads and YouTube Ads.

The specific scope delivered to your business is set out in your AI Visibility Audit roadmap, proposal or order form, and may be adjusted by mutual written agreement as strategy and performance evolve.

Engagement Structure & Fees

AI Visibility Audit. Engagements begin with a paid, one-time AI Visibility Audit, payable in advance. If you sign a monthly program within 14 days of your audit walkthrough, the audit fee is credited in full against your first month's fee.

Monthly programs. Ongoing work is provided under a Foundation, Growth or Authority program at the published or quoted monthly fee, invoiced monthly in advance. Programs have a minimum initial term of 90 days, after which they continue month-to-month until ended in accordance with these Terms and our Cancellation Policy.

Currency and taxes. Fees are quoted in USD, or in INR for businesses invoiced from India. Applicable taxes (such as GST or VAT) are charged in addition where required.

Third-party costs. Advertising spend, software subscriptions, placement or publication fees and other third-party costs are not included in program fees. They are billed separately at cost, and we will obtain your approval before incurring any material third-party cost on your behalf.

Late payment. If an invoice remains unpaid 7 days after its due date, we may pause work until the account is brought up to date, after giving you written notice.

Client Responsibilities

To deliver the agreed scope, you agree to provide timely access to the accounts, assets, approvals and information we reasonably need (such as website or CMS access, Google Business Profile access, analytics and Search Console access, and brand assets).

You are responsible for the accuracy of information you provide about your business, products, services, pricing and claims used in published content, and for ensuring your business is able to fulfil the demand generated.

Delays in providing access, approvals or information may reasonably delay timelines and results.

Intellectual Property

Content, pages, schema and other deliverables created specifically for your business become your property upon payment in full of the applicable fees, unless otherwise agreed in writing.

We may reference the type of work performed, without disclosing confidential performance data or your identity without your consent, in our own portfolio and marketing.

Our proprietary methodologies, internal tools, prompt sets, templates and frameworks remain our intellectual property at all times.

Confidentiality

Both parties agree to keep confidential any non-public business, financial, strategic or performance information shared during the engagement, and to use it solely for the purpose of the engagement.

This obligation survives the end of the engagement and continues for a reasonable period afterwards, consistent with standard industry practice.

Performance & No Guarantee of Results

AI answer engines and search engines are operated by third parties and change frequently. Outcomes depend on many factors outside our control, including competition, your website and market, seasonality and platform policies.

We do not guarantee any specific ranking, AI citation, traffic, lead, call or revenue outcome. We commit to the agreed scope, cadence and reporting. Any illustrative or directional figures, including the output of our AI Visibility Self-Check tool, are not a promise of performance. See our Disclaimers page.

Third-Party Platforms & Policies

Our work is carried out within the rules of third-party platforms such as Google, Microsoft, Meta, YouTube, Reddit, Quora and LinkedIn. We do not use deceptive or manipulative tactics, and we will not publish content that breaches a platform's policies.

You acknowledge that platform and search policies and algorithms can change without notice and may affect results, including for content placed on third-party platforms.

Term & Termination

Monthly programs have a minimum initial term of 90 days. After the initial term, either party may end the program with 30 days' written notice.

Either party may terminate earlier for material breach that remains uncured 14 days after written notice. Fees remain payable for work performed up to the effective termination date and for third-party costs already committed with your approval.

Our Cancellation Policy and Refund Policy apply alongside this section.

Limitation of Liability

To the maximum extent permitted by law, AnswersNation's total liability arising from any engagement is limited to the fees you actually paid to us in the three months preceding the event giving rise to the claim.

We are not liable for indirect, incidental or consequential damages, including loss of profits or revenue, except where such exclusion is not permitted by applicable law.

Governing Law & Jurisdiction

These Terms & Conditions are governed by the laws of India. Any disputes arising from an engagement with AnswersNation will be subject to the exclusive jurisdiction of the courts of New Delhi, India.

Changes to These Terms

We may update these Terms & Conditions from time to time to reflect changes in our services or legal requirements. The “Last updated” date at the top of this page reflects the most recent revision. Material changes affecting active engagements will be communicated to affected clients directly.